



Bowmore's owners during the 19th century included one
John Simpson, as well as William & James Mutter. In the
year 1922 the distillery came up for sale and it actually
took three
years before it was acquired by a company
under the name of Sherriff's Bowmore Distillery Ltd.
The Bowmore distillery on Islay was built in 1779, at least
that's the claim made by their marketeers. This would
make Bowmore
one of the oldest working distilleries
in
Scotland. However, the records from this early period are
often relatively vague, so when the first Bowmore was
actually distilled is hard to determine with 100% accuracy.
In 1950 Bowmore was purchased by William Grigor & Sons Ltd. from Inverness.
A little over a decade later, in 1963, Stanley P. Morrison Ltd.
bought Bowmore, increased the number of stills to four and added a visitor centre - proving that they had a nose for marketing even when the single malt market was still relatively small in the 1960's. The marketing of Bowmore whisky became even more sophisticated after
Suntory from Japan bought Bowmore's parent company in 1994. Apart from Bowmore, Suntory currently owns the Lowlands distillery Auchentoshan and Glen Garioch in the Eastern Highlands. This 'portfolio' of three very different distilleries gave Suntory a lot of flexibility, but I'm not sure they used those opportunities - Japanese management is known for its 'hands on' style.
That being said - I'm happy to report that the 'problem' seems to have originated in the
1980's. Because the whiskies that were made in the 1980's didn't appear on the shelves
of liquorists until
the 1990's; and then the management at Bowmore turned a few questions
from concerned fans into a PR disaster
by denying there was a problem. When the fans were
persistent, Bowmore proceeded to threaten them with legal action if they discussed matters on the web.
I'm happy to report that the problem has
worked its way through the system and most of the current releases seem
to be back at the level that built Bowmore's solid reputation. A relatively large part of the whisky produced at Bowmore
is bottled as a
single malt - either as official bottlings in the range I described above or as independent bottlings.
The rest of the malt whisky produced at Bowmore is an ingredient of blends like Rob Roy & Black Bottle.
Bowmore was also one of the first distilleries that knew how to 'hype'
its whiskies with breathless and soulless press releases about yet another 'most expensive whisky ever sold'. During the early noughties they were involved in a constant tug of war with distilleries like Dalmore and Macallan about who had the dubious honour of calling themselves 'the most expensive whisky ever'.
So, it's a weird reverse price war
- and some distilleries are leapfrogging all the way to the bank. Fortunately for the whisky industry, there is a large audience (especially in Asia and the Americas) that is actually more interested in expensive whisky than in good whisky. If you are a successful distiller, it eventually becomes very difficult to make
an even better whisky - even with the investment of a lot of capital, time and energy. Making an even more expensive whisky
is relatively easy in comparison, especially if you're the one making the price tags. But I guess it just makes common business sense to cater to that 'platinum' target audience as well. As long as the distilleries still keep making good, affordable malts for the masses, I shouldn't complain...
Bowmore still has its own maltings, although the three malt floors
only produce about a third of all the malted barley that Bowmore needs. The rest is produced at the nearby Port Ellen maltings. The malted barley is broken before it is dried over a very smoky fire, which may account for the fact that modern day Bowmores tend to be predominantly smoky as opposed to the peatier style of, for example, the three Southern 'Lochindaal' distilleries Ardbeg, Lagavulin and Laphroaig.
Some Bowmores released in the 1960's and before have a much lighter, more 'floral' style.
I'll get to the 'production' end later, but their marketing was excellent.
Together with Glenfiddich, Glenfarclas and Macallan, Bowmore was one
of the first distilleries that managed to put a wide range of whiskies of
different ages on the shelves of liquorists in the 1990's. Apart from a
number of
expressions without an age statement (The Legend, Surf,
Cask Strength, Darkest, Dusk, Dawn, etc.) the core range
of Bowmore
consists of a 12yo, a 15yo, a 17yo, a 21yo, a 25yo and a 30yo whisky.
During the 1990's a 10yo expression was available in Holland as well,
but a.f.a.i.k. the Bowmore 10 was discontinued a few years ago.
Bowmore has a style of its own which has many enthusiastic fans.
However, some Bowmore bottlings share an unpleasant trait that has
become known as 'FWP'. This is short for
'French Whore Perfume'.
Excuse my French - but it's French... The aroma is quite unmistakable
and most people with more refined palates find it absolutely revolting.
Name:
Region:
Neighbours:
Founded / status:
Water source:
Stills:
Capacity:
Ownership:
Address:
Visitor centre:
Website:
Bowmore (Pronounced: bow-MORE)
Islay (Lochindaal)
Bruichladdich, Bunnahabhain, Caol Ila
1779
Laggan River
2 Wash, 2 Spirit
2,000,000 litres of pure alcohol per year
Suntory > Morrison Bowmore (since 1994)
Bowmore, Islay, Argyll, PA43 &JS, Scotland
Yes
www.bowmorescotch.com - tasting notes on WhiskyFun


1) Some Bowmore bottlings that were released between +/- 1995 and the early noughties share an unpleasant trait that is known as 'FWP' - is short for 'French Whore Perfume'. It's quite unmistakable and quite a few people find it disturbing - but that didn't stop Bowmore from releasing those bottles anyway at part of the brand. What an inventive way to chase away a loyal customer base... The malt maniacs have written no less than three E-pistles about it in older editions of Malt Maniacs and Dave Broom did extensive research for his 'Lavender Lament' E-pistle....
2) Do you know of any more trivial trivia about Bowmore?
Why don't you drop me a note so I can share it with the rest of the whisky world through this page?

Bowmore NAS 'Darkest' (43%, OB, Bottled +/- 2000)
Nose: Hmmm... Quite nice, with sherry, smoke and some peat as the most obvious components.
Nothing wrong there at first, although I suddenly found more unpleasant elements after I tasted it.
Taste: Quite another tale. Just after opening, it tastes pretty awful. Sickly cloying chemical sickness.
Soap. Astringent aftertaste. A major disappointment, especially given the steep price.
Right now, I'd take the 17 or 21 anytime - or even the 'ordinary' 12yo. for that matter.
Score: 55 points
- barely likeable. And it started so promising in the nose...
Bowmore 12yo (43%, OB, Bottled +/- 2002, L378 205M 11:31)
Nose: A little sherry and a little smoke. Subdued fruity notes. No obvious perfumy notes.
All in all it's not very expressive, although it got some leathery notes and 'medicine' with time.
Taste: Starts out a tad sour and bitter for my tastes, but then there's a flash of peat.
The peat disappears just as quickly as it arrived, leaving a smoky, long and dry finish.
Score: 78 points - but it might have limped into the 80's with more power on the palate.
Maybe my mind is playing tricks on me, but I think the 12yo used to have more depth.
Still, this seems to be a perfume-free batch of Bowmore so I'm not complaining too much.
Bowmore 15yo 'Mariner' (43%, OB, Bottled +/- 2000, Batch B180B)
Nose: Smoke, sherry and a hint of fruity perfume; typically Bowmore. Pepper?
It has changed considerably since I opened the bottle - and not in a good way.
Fortunately, it opens up with more peat after a minute. Sweeter and nuttier.
Taste: Bitter start, before it grows peatier. No sweetness. Chemical and perfumy.
The perfume element seems to have grown stronger over time - not a good thing.
Hot. Unbalanced. Sherry and smoke. Sourish, winey finish. Breaks apart pretty quickly.
Score: 80 points - recommendable, but just barely.
Bowmore 17yo (43%, OB, Bottled +/- 2000)
Nose: Hmmm... Very soft sherry and a memory of peat, growing stronger over time.
A hint of furniture polish as well. There's not much else going on, though. Leather?
Just a tad sweeter with time. Organics. Smoked ham? Pleasant, but it remains a tad dull.
Taste: Whaaaaat???? What has happened here? I'm getting 'Darkest' flashbacks!
Smoky and burnt. Flat. Perfumy. Sour, uneven finish. Hint of menthol or pine?
It's completely destroyed. Oh boy, the worm has certainly turned in this one...
Score: 65 points
- that's right; this bottle was OK when I opened it, but not anymore.
I usually ignore changes in a bottle that take place more than a year after opening, but in this case only a few drams
had been taken from the bottle - in which case I expect my bottles to last a little longer. Oxidation isn't supposed to
become a problem until after you've started on the second half of the bottle. Please note that the nose still isn't bad - it's the 'French prostitute with 3 degree burns' taste that spoils the fun for me.
Bowmore 1991/2005 (59,6%, Scotch Single Malt Circle, C#575)
Nose: Whooah… Interesting nose with antiquity and leather that suggests this is an oldie.
Almost like a Brora. Lovely, lovely, lovely... That sentiment was confirmed during round 2; excellent stuff.
Taste: Sweet wood on the palate with some gorgeous tannins. Some peat in the finish as well, it seems.
I didn't think it was Brora anymore during another try (too smoky) but I dis feel it deserves an extra point.
Score: 91 points
- even though it's quite extreme; one of the surprises of the Malt Maniacs Awards 2006.
Bowmore 1999/2005 'Young Peaty Islay 3rd Batch' (61.5%, Royal Mile Whiskies, 308 bottles)
Nose: A tad lemony in the start. Then peat emerges. Some grain and dust in the background. Very nice.
Dusty in the nose during a second dram. Rice crackers. Hint of oil, perhaps? Was I feeling a bit too generous?
Taste: Peaty, sweet and just a tad dusty. Big burn. Dry. Something herbal? A tad medicinal? Liquorice.
It's odd I didn't notice the oil during my first round, because it's on the palate too, hidden between the smoke.
There's peat as well, but this time it's obscured by a metallic layer of smoke. Typical Bowmore smoke...
Score: 82 points
- I like it a lot, but in the end it lacks the depth and 'weight' I expect in the upper 80's.
Bowmore 33yo 1968/2001 (46.2%, Signatory Vintage, Cask #1431, 218 Bottles)
Nose: Rich. Organics. Passion fruit. Melon. Strawberry? A forest in autumn. Rum.
It shows a faint hint of perfume, but nothing like the heavy chemical 'FWP' odeur.
Taste: Strangely fruity. No peat whatsoever, but it still has a great mouth feel.
It has a very subtle smokiness that's surprisingly appealing. Dry, woody finish.
Score: 87 points - some things reminded me a lot of the Bruichladdich 1970.
It's great, but Islay peat and subtlety still don't mix too well for me, I'm afraid.
Maybe this cask shot just a little bit past its prime a few years ago.
Bowmore 35yo 1968/2003 (42.05%, Duncan Taylor Peerless, Cask #1424, 201 Bottles)
Nose: Indeed, rather similar to C#1431 at first - maybe a little grainier. Not as expressive.
Obvious differences emerge quickly: this one has no fruit at all. Maybe some eucalyptus?
It's pretty much dead after five minutes - and I couldn't revive it with a few drops of water.
Hmmmm... Maybe some life signs after all with some more water? Hardly - comateuse at best.
No wait - after ten minutes there were some vaguely interesting organics and nutty notes.
Taste: Oooh... Very bitter in the start. Woody, flat centre. No entertainment value at all.
I wonder what they were thinking when they bottled this. This almost tastes like aspirin!
The fact that the nose grows mildly interesting over time kept it in the 70's - until I tasted it.
Score: 49 points - I have no love for this puppy. What a difference a cask makes...
Bowmore 1965 'Full Strength' (50%, OB, Bottled 1980's)
Nose: Wow! This smells like a heavily sherried Speysider. Dark fruity notes. Sellery. Clay.
Great wood. Subtle smoky notes - like a garden bonfire. Something metallic. Stock cubes.
Wonderful sherry. Very complex - many elements I can't quite get my hands on.
Taste: Smooth, fruity start followed by sweet liquorice. Good wood. Dry Burn.
Strong fruity centre. Long smoky finish. Fabulous mouth feel at 50%. Very complex too.
Score: 96 points
- Yep, this is absolutely fabulous. Without a doubt and by far the best Bowmore I ever tried. Maybe this was the profile they tried to re-create with the Bowmore Darkest? If so, they failed miserably... But then again,
this profile is so extreme that it might scare away sick women and children... Granted, one or two 'emotional' points may have crept in there because this was the bottle Serge found in a little old Pizzera in Italy in 2003...
These were not all the (official and independent) expressions of Bowmore whisky I've tried over the years.
My Track Record used to contain a complete overview of all the single malts I've tried, but when I passed the 2000
malts mark (and the complete whisky list wouldn't fit on two separate HTML pages anymore) I gave up. My Liquid Log
still contains my tasting notes on most single malts I've sampled and scored, though. You can find a specific expression through the search box at the top of each distillery profile. The mAlmanac now contains (purely personal) selections of some of the best single malts and the worst whiskies I've tried so far - as well as the ones with the
highest 'Bang-For-Your-Buck' value. But those tasting notes and scores only reflect my own, purely personal opinions. On Serge's distillery profile on Whiskyfun you can find another perspective on the whisky made at this distillery. Check
out the Malt Maniacs Monitor on Malt Maniacs for my scores on all expressions I've tried so far - and those of almost all
the other certified malt maniacs as well. The Malt Maniacs Matrix contains a few thousand single malts that were
sampled and scored by at least four different malt maniacs, so you can compare our individual opinions.
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