Nobody can accuse Pernod Ricard of consistency in their advertising either. Since the early 1990's they used different themes to strengthen the brand identity. 'The Mystery That Is Aberlour' evolved into 'Earth. Air. Fire Water.' while the new slogan for the third millennium is 'Let The Deed Show'. Ah well, lets chalk it up to French fickleness ;-)

Unfortunately, modesty seems like a dirty word for Pernod-Ricard. Take this quote from the box of the Aberlour Antique, for instance: 'From the Aberlour Distillery comes the finest of all Speyside malts, Aberlour Antique'. The finest of all Speyside malts?
Hardly - in fact, most other Aberlours did better.

The heavily sherried character of many official bottlings of Aberlour is the result of an unusually high proportion of sherry matured malts in the vattings. The 'traditional' Aberlour recipe is said to contain 25-50% sherry casked whisky, which is much more than usual. Of course, it remains to be seen if Aberlour will be able to keep producing malts according to this recipe.

Fortunately (and unlike some other marketing-driven malts I could mention), Aberlour usually delivers the goods. After playing second fiddle to Macallan as the premier sherry swig for a long time they may take the pole position in the forseeable future - provided they manage to maintain their constant quality and relatively friendly prices. The profile of the regular bottlings shows some 'drift' though.

When some of the malt maniacs visited Speyside in May
2003 we also visited the Aberlour distillery. Filling your
very own bottle of Aberlour at the end of the distillery
tour (directly from either a sherry or a bourbon cask) is
a memorable experience.

Folklore has been emphasised in the marketing of Aberlour's malts ever since Campbell Distillers (now owned by Pernod Ricard) bought and expanded the distillery in 1945. I tried my first Aberlour 50 years later and was suitably impressed; great stuff!

The action picture shows, from left to right, our resident
Australian malt maniac Craig Daniels, Canadian maniac
Davin de kergommeaux (both sporting those fashionable
Malt Madness T-shirts) and Indian malt maniac Krishna
Nukala - who is obviously having the time of his life filling
up his own bottle of Aberlour to bring to India with him.
All in all, it was one of the nicest tours we've had.

Thanks to the constant high quality of the official bottlings
Aberlour had earned itself a spot in my ever changing list
of Top 10 Favourite Distilleries by the end of 2005. After
a decade of dramming I had sampled over two dozen
expressions and only two of those earned a score below
average; a very old (and possibly oxidized) 5cl sample of
a 9yo official bottling and an independent 14yo bottling
from Helen Arthur.

That's a nice bit of folklore, but it has little to do with the real
water source of the current distillery; several springs on the
nearby mountain of Ben Rinnes. (The Benrinnes distillery itself is
located in the town of Aberlour too, a few miles to the south.)

The Aberlour distillery lies in the heart of the Spey valley.
Officially founded in 1879 by James Fleming, the long history of
distillation at the site goes back further, to at least 1826. The
name Aberlour is Gaelic for 'the mouth of the babbling brook'.
This probably refers to Saint Drostan's Well, the local spring
depicted on the labels of all official bottlings. It's a relatively
easy walk from the distillery on a nice summer day in Speyside.

Macallan had to introduce the 'Fine Oak' range in 2004 because they were running out of sherry casks. At some point, Aberlour has to respond to the dire sherry situation in Spain as well - all the more reason to stock up now, while you still can! There are notable differences between different batches of the A'bunadh, but all were excellent.

1) In the early noughties Aberlour overtook Glenfiddich as the best selling single malt in France.
Could the chauvinistic nature of our French friends have anything to do with that? Possibly, I imagine....

2) The current Aberlour distillery wasn't the first by that name; in 1826 Peter Weir and James Gordon founded a distillery with the same name a few miles down the Spey river. It was destroyed in a fire in 1879, after which the banker James Fleming built a new distillery by the same name at a new location.

3) Founder James Fleming was a real whisky entrepreneur - he also owned the Daluaine distillery.

Up until now, Aberlour has never really let me down.
When I first discovered the 10yo and 12yo expressions in the mid-1990's I didn't immediately fell in love with the relatively mildly sherried character of Aberlour. I liked them, but at the time they didn't seem quite as sherried as their Macallan competitors. However, when Aberlour introduced their 'A'bunadh' range a few years later they were able to offer an excellent alternative to the cask strength Macallans. Sherried, cask strength and single cask - what more could a malthead with an inclination towards sherry want? With one notable exception, these Abunadh's are among my favourite Aberlours, so I've listed my tasting notes for the various expressions below.

The 'notable exception' I mentioned is the Aberlour Glenlivet 8yo (50%, OB, 75cl).
It comes in a square bottle with a small Cork and silver label, probably bottled in the 1950's.
Luc poured it for me during our '2004' trip to Italy and I was blown away by this blast from the past.
Nose: Not as obviously (fruity) sweet and sherried like 'modern' young Aberlours released +/- 2000.
Instead, I found Maggi, vegetable stock, and celery. This is a beautifully 'composed' malt whisky.
Over time, a multitude of spices and organics emerge. and you can 'smell the age'. Remarkable.
Taste: Sweet, fruity and very robust on the palate. An exceptional malt - the stuff of legends.
I eventually decided to increase my already impressive score of 93 to 94 points.
The best Aberlour I've ever tried is both the 'youngest' and the 'oldest'...

Now then - here are my notes for some A'bunadh expressions I've tried until 2005.
I've sampled many other bottlings as well, but at the moment it's the best Aberlour has to offer.
You can find other tasting notes for other expressions through the links in the mAlmanac.

Aberlour NAS 'A'bunadh' No Batch # (59.6%, OB, code L320 150 116 15:40, 70cl)
(No batch number; bottled +/- 2000, I wonder what happened to batch #1-5?)
Nose: Ooh - very fruity with a wide spectrum of saturated shades of sherry.
Sweet and slightly dusty. Turkish delight. Smoke. Raisins. Flowers? Oriental spices?
Amazingly complex and well-balanced. Try sniffing your 'empty' glass with this one!
Taste: Very sherried & sweet start with hints of pink bubblegum. Deep fruits. Oak. Liquorice.
Wonderful balance. After adding some water, stone fruits (peaches and apricots) emerged.
Not as easily drinkable as the Aberlour 100 Proof, although the difference in proof is a mere 2.5%.
Score: 90 points - seriously good stuff. Sure, it has some flaws, but the fun factor is huge!
In the arena of the 'Cask Strength Sherry Heavy Hitters', it's the first serious competition for the Mac 10yo 100 Proof I ever tried. I rated the first few drams quite conservatively at 87/88 points, but this is one of those malts that keeps improving in the bottle when it's allowed to breathe a little. This could be the 'Macallan-killer'.

Aberlour NAS 'A'bunadh' Batch #6 (59.6%, OB, code L320 448 354 12:01, 70cl)
Nose: Cinnamon! That's interesting - I didn't pick that one up in the previous batch.
At first this version seems less sherried than the previous one, but the nose develops.
Not as sweet or powerful in the nose either; at least in the start. But then it powers up.
Sweeter and more alcoholic. Rather fruity than sherried. Dried apples. Quite lovely.
A little malty, shifting towards nuttiness after a while. And maybe smoked almonds?
Distinctly 'gamy' - like wild boar in cranberry/wine-sauce. Wonderful development!
Taste: A deep sherry-sweet burn, changing to burnt toffee and caramel. Marzipan?
Smooth. Lots of wood and late fruits in the center. Just enough smoke. Fruitier with water.
Score: 88 points - it didn't really touch me like its predecessor, but it's still a very fine malt.

Aberlour NAS 'A'bunadh' Batch #7 (59.6%, OB, code L302 064 036 09:49, 70cl)
Nose: Ooh, sherry. Lots of it, actually. After a minute it grows slightly maltier and nuttier.
Smoke and fruits. Opens up even further with 10 drops of water - especially on 'organics'.
Oh, I love it! More and more organic notes. A hint of marzipan? This is simply amazing...
In the end it's more balanced than Batch #6, which seemd extremely fruity in a H2H.
Taste: Drinkable and very sweet at C/S, when taken in tiny sips. When I accidentally took a big gulp, diluting it in my mouth with water prevented the worst damage, but it still shut down most of the receptors on my tongue. It seemed sweet and smoky at +/- 45%, with a cool afterburn. Marzipan and sherry in the finish.
Score: 89 points - a truly great malt. Too bad the prices are sky-rocketing by now...

Aberlour A'bunadh Batch #9 (60.0%, OB, code 4653 / 2AJF901 / LK3N0934 058 12:46)
Nose: A little nuttier and more balanced than Batch #8 at first. Not as extremely sherried.
Toffee! Furniture polish. Fruitier notes appear after a minute. Nice - very well-balanced.
Taste: Sherried for a second, then sweet and fruity like lemon drops. Long woody finish.
Not very deep or complex at C/S. After a dash of water the fruit became more prominent.
Score: 87 points - this batch seems slightly more balanced than the previous one.
I've now sampled five different batches of the A'bunadh and all scored between 86 and 90 points.
This bottle set me back just 35 pounds, so it scores high on the 'value' scale as well.

Aberlour A'bunadh Batch #11 (59.8%, OB, sampled at Whisky Live 2004 in London)
Nose: Not quite as extremely sherried as some of its earlier predecessors, it seems.
This allows some other elements (mainly subtle organics) to blend into the picture as well.
Taste: It appeared very hot in my mouth before the sherry, fruits and wood came forward.
It's a tad 'sharper' than earlier bottlings, but I'm still going with a score in the upper 80's.
Score: 89 points - one of the best batches I've encountered so far. Great stuff!
 

These were not all the (official and independent) expressions of Aberlour I've tried over the years.
My Track Record used to contain a complete overview of all the single malts I've tried, but when I passed the 2000 malts mark (and the list wouldn't fit on two separate HTML pages anymore) I gave up. My Liquid Log still contains my tasting notes on most malts I've sampled and scored - but finding notes on a specific expression could be tricky. You might want to use the search box at the top of this page for that. The mAlmanac now contains personal selections of the best and the worst single malts I've tried so far - as well as the ones with the highest 'Bang-For-Your-Buck' value.

But those are all just my own, purely personal opinions. On Serge's distillery profile on Whiskyfun you can find another perspective on the distillery. Check out the Malt Maniacs Monitor on Malt Maniacs for my scores on all expressions I've tried so far - and those of almost all the other certified malt maniacs as well. The Malt Maniacs Matrix contains a few thousand single malts that were sampled and scored by at least four different malt maniacs, so you can compare our individual opinions.